A division of Greycroft LP
We partner with founders building enduring and category-defining brands by bringing operating expertise, conviction and a service-oriented approach to every investment we make.
Learn MoreWe partner with founders building enduring and category-defining brands by bringing operating expertise, conviction and a service-oriented approach to every investment we make.
Learn MoreGreycroft Consumer Brands is a dedicated, specialist fund within Greycroft LP, a $3.4B AUM global investment firm. Our team is comprised of experienced consumer investors and entrepreneurs that have built brands into household names generating billions of dollars of retail sales.
We've taken businesses from zero-to-one multiple times and we bring that perspective to every investment.
Our investors are some of the world's largest consumer companies, providing our brands with unique access and resources.
Our position within a leading technology venture capital firm provides us with connectivity to the latest AI and emergent technologies.
We only back founders we'd walk beside. "Shoe-worthy" is our shorthand for the high-trust, long-term relationships we build with every founder in our portfolio.
That means showing up in the hard moments, not just the wins.
Category-defining companies across beauty, wellness, food, and lifestyle.
